Friday, April 13, 2007

While we know that the demographics between hardcore and casual gamers differ (hc: mostly male/younger, cg: mostly female/older) it is not as clear why this is the case.

Therefore I plan to do a online survey on one typical casual games site and one typical hardcore games site.
To get clear results I try to find two websites which are as similar as possible except for their casual and hardcore audience and ask them about user motives, time investment, experience with computers...

I think for the casual side it makes sense to focus on the "try before you buy casual games" on the pc (and leave the consoles and Massive Online Games out of the way).
This leads me, on the hardcore side, to PC Hardcore gamers, for example Ego Shooters, Real Time Strategy or non massive RPGs.

On the other hand distribution models and often the level of violence differ between these two markets.
Both are aspects which could have a big influence on the possible customers (e.G. many women being turned off by violence). But both are not central differences between casual and hardcore at least if you go with this casualgames whitepaper definition:
Casual / Hardcore games involve less/more "complicated game controls and overall complexity in terms of game play or investment required to get through the game" (or enjoy the game session as I would formulate it).
I am thinking about good example sites to highlight aspects of the casual - hardcore games difference?

How about "try before you buy HARDCORE games" which would lead us to indie games - right?

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